The real estate industry is an extremely competitive industry. Real estate agents and companies try to outdo each other in every way they can to ensure their listings are the most sought after. The use of drones in real estate is the latest industry that is seeing widespread growth, with every company trying to stand out from the pack. The benefits of using drones in the real estate are immense.

Amazing Aerial Views
While in the past, most buyers have been satisfied by a few ground photographs, the new age buyer is more demanding. They want to view the property from all angles and the aerial view is one of the most important. An aerial view portrays the house in all its beauty and brings in an entirely new perspective. In the past, aerial photography was done by planes. This limited its use as it was quite expensive. The alternative was pulling pictures from satellite images such as Google Earth, but this left people with low quality images.

The use of drone videos and photos has however made this affordable, fast and efficient even for the ordinary real estate agent with average priced homes. Agents who use drone-captured aerial photographs for their listings have been proven to get more views from their customers which can help in more showings.

View of the Neighborhood
When buying a home, you must take into consideration the location of the home. Is the home on a main street or on a cul-de-sac?  Is the property right on top of its neighbors, or does it have a lot of privacy? Drones have made this possible as they can capture the neighborhood in relation to the house. Buyers can now know what the other houses in the neighborhood look like, what the roads leading up to the house are like and even the natural surroundings such as forests and rivers. They can even show off local amenities such as parks, schools and more.

Highlighting More Features
Drones have been known to capture amazing photographs and videos that make a house stand out. However, this is not all they do. The photographs captured help to highlight some features that ordinary photography may not.

These features include backyards, landscaping, walking paths and swimming pools. These appear especially magnificent from an aerial perspective and can mean the difference between a listing that buyers fight for and one that no one notices.

About 90% of home buyers start their search online and those properties with videos tend to get more traffic. 99% of home listings have photographs, but many don’t have videos. Using videos is a great way to help a property get more attention.

The real estate industry has adopted drones rapidly and the results have been amazing. In the future, features like virtual tours will become a prerequisite for any serious real estate firm making drones central to their operations. One thing is certain; drones are here to stay and they will be the difference between outstanding and mediocre real estate listings.

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