Realtors are Using Drones to Boost their Real Estate Sales
This is currently the busiest time of year for Realtors. Whether they are trying to sell a property or help a client find a perfect match it is go, go, go. The real estate business is arguably one of the most competitive professions today. So how can Realtors stand out in an overly saturated market. Simple, they have to embrace technology. With the internet, embracing this technology is crucial.
Nearly every perspective property buyer begins their search by looking at online listings. But for every region there can be hundreds of listing to comb through. The key then becomes how to make a listing stand out. Two similar properties can look very different to a buyer just based on how they are presented. When one listing shows some lovely still photos verses a property highlighted by photos and video taken by a drone, the competition changes drastically.
We live in a time when visual stimulation is king, hence the huge popularity behind companies like Instagram and Pinterest. The best way to sell a property now is to reach customers through that same sort of imagery. And drones provide the perfect means of doing just that. By using a drone you can capture breathtaking images of a property from almost every angle. But not only can you get great still shots, but a high definition video can be captured as well. Forget about just showing the basic features of a property. Blow away the competition by showing sweeping passes of the property as a whole. Literally transport a potential buyer to the property with 360* images that flow beautifully with perfected lighting and complementing music.
The NAR (National Association of Realtors) is encouraging realtors to embrace the positive outcomes found through using drones. The president of the NAR, Bill Brown, has said the drones are “streamlining the buying and selling process by providing more visual information at a reasonable cost. Any opportunity you have to further educate the buyer to the property they’re purchasing is a win-win for everybody.” When you are selling a home or commercial property you need that extra edge.
These properties are being sold for hundreds of thousands up to millions of dollars. To put a little extra funding into properly marketing the property is well worth the cost. Though it is important to know that hiring a drone photographer really isn’t that expensive. The important thing is to hire the right person to do the job. A backyard drone hobbyist with a standard camera equipped drone simply isn’t going to cut it. You need a skilled pilot with a drone that uses high definition stabilized cameras. A good drone for this type of job can cost thousands of dollars and needs to be piloted by someone who has been trained and meets all FAA regulations. Still, a decent drone photography package for real estate may only run around $200-$300.
If you are trying to sell a property, using a drone to market it can just be the tool to get the job done. At an affordable investment it can be the one thing that sets you apart from the thousands of other listing online. DroneVideos.com is a Nationwide Media Company providing High Quality 4K Videos & Hi-Res Photos professionally edited, color corrected with music added at no extra cost. To view our pricing and samples and to schedule a shoot, click here.
|